How to optimize website pages?
How to write a title correctly?
Let's use a specific example to analyze the process of compiling a title. We have three keys, based on these keys we make up the title, you need to remember that it is not recommended to make a long title! The length of the title should be about 70 characters, you need to compose the title so that all key combinations are present in it.
How to write a description.
Just like when compiling a title, in the description you need to take into account the keys, the main difference is that in the description you can take into account the keys, from the exact occurrence. It should reveal the essence of the page, motivate the user to go to the page from the search. The length of the transcription is arbitrary, but do not write short ones, search engines simply will not pull them up, as they will consider them not of high quality, and will form a snippet from the page content on their own (which is not very good).
How to write headings and subheadings when optimizing pages?
As you know, there are several in the markup, these are 1 ... 6, as a rule they are used for the title of the article, remember that the headings must contain the key by which you are promoting the article. The importance of the keys in the headings must be written in descending order. Less important keys should be inserted into headings of a lower level 2-6, uninteresting headings that do not reflect the meaning of the paragraph reduce behavioral factors (for example, a person who came by an LF query from a search, he is not interested in the entire text, but only in one specific paragraph, if there is no key phrase in the title, then he will search for the information he needs for a long time, or he will leave without finding what he was looking for!)
How to optimize images?
There is a search for pictures, as I wrote earlier. Pictures bring good traffic, only with the right optimization. How to optimize images so that traffic would go and the relevance of the page increased. Images also have meta tags for the name of the image and (alternative text, it is shown when the image is not available). As you know, search engines have not yet learned to understand images and when ranking them, they are guided by the three above indicated in the tags. Write keys in these tags, as in a standard tag.
How to optimize page text?
The content should also contain the keywords that you have chosen for promotion. To increase relevancy, use exact occurrences of keywords in the text, but remember that you don’t need to use keywords too many times, 2-3 mentions will be enough, given that you used keywords in headlines and when optimizing images. Keys should not exceed the threshold of 5% of the total text.
After optimizing the page, check for exact and inaccurate entries, if there are a lot of them, more than 7%, remove a couple of entries, if you add a little. Often, just good internal optimization is enough to reach the top, for a not very competitive request, consider all the factors described above and your site will grow.